No, it's not a bakery--even though he tries to make it look like one. Johnny Cupcakes makes apparel.
I love Johnny Cupcakes. I love the t-shirt designs and the story behind the brand, and the website is fantastic. It's lively, easy to navigate, and there is always something new.
First off, navigating the site is simple. Everything you need is on the right side of the top bar. You've got your SHOP, which is where you'll spend most of your time browsing, BLOG, which is updated almost daily, BAKERIES (locations), EVENTS, and ABOUT, which gives the story of Johnny and the brand he's concocted. There's really not much else to the website--simple.
It also utilizes Rutledge's strong grid well. What's placed in the grid? Shirts. Keychains. Stickers. Products you can buy. And the products offer some great contrast against the solid white background, making them pop. And are there aesthetically pleasing designs? Absolutely. Just tell me these shirts don't look cool.
Admittedly, the design doesn't motion the eye down an angle of any sort. It kind of allows your eye to roll down, from the massive banners to the products below. It makes you pause to scan everything that's going on the screen, which is typically a lot.
Recently, the folks at JC also made sure the website works well on mobile. Johnny actively updates Instagram and Snapchat with what's going on in the company, and it was through those social networking platforms that I discovered they had revamped the mobile website interface. It now runs exceptionally smooth.
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