Thursday, March 19, 2015

Christopher Nolan is all that, but not a bag of chips.

If you would have asked me who my favorite director is before I saw Interstellar, I would have told you it was Christopher Nolan.  His Dark Knight trilogy, Inception... fantastic films.  He has a real knack for storytelling and writes scripts that aren't just meant to entertain, they force you to pay attention and to think.  I consider Inception my favorite all-time film because every aspect of production was so phenomenally executed, from the screenplay to the sound editing.  I'll argue vehemently with anyone who feels otherwise.
However, I feel that Nolan was trying a little too hard with Interstellar.  It's a great film, but I simply wasn't blown away as I usually am with most Nolan films.  I feel like it tried too hard to be scientifically accurate while still punching your feels in the jaw, but it didn't quite work.  You disappointed me a little bit, Chris.  You're not a perfect filmmaker, despite what you may think.



I love Jared Hess films for the exact opposite reasons.  Hess is the awkward artistic vigilante behind comedies like Napoleon Dynamite and Nacho Libre.  It's obvious that Hess doesn't take himself too seriously with the brand of films that he puts out.  They're hilarious, quotable, and involve awkward symmetrical shots and zoom lenses.  Not to mention he has an affinity for creating likable and dorky protagonists.  I think a lot of directors would do well to take a leaf from Jared Hess' book.  Yeah, it's great to have our artistic, norm-challenging films raking in Oscars every year... but come on.  Don't take yourself so seriously.

Monday, March 16, 2015

Compose Your Frame Assignment

f/3.5, 1/1250 s, ISO-100, 18mm

In this photo, the rule of thirds applies because our eyes are instantly drawn to the chairs, one of which is hovering near the bottom-right corner of our invisible tic-tac-toe grid.  The vertical lines in the top of the structure also end on the top part of the tic-tac-toe grid.  We have diagonal movement from those chairs and the narrow beams running across the ceiling of the structure.  This also creates depth--our eyes want to travel along the path where the beams and chairs point.  From this perspective, it might even be infinite.

Wednesday, March 4, 2015

Axioms of Web Design

http://www.johnnycupcakes.com


No, it's not a bakery--even though he tries to make it look like one.  Johnny Cupcakes makes apparel.
I love Johnny Cupcakes.  I love the t-shirt designs and the story behind the brand, and the website is fantastic.  It's lively, easy to navigate, and there is always something new.

First off, navigating the site is simple.  Everything you need is on the right side of the top bar.  You've got your SHOP, which is where you'll spend most of your time browsing, BLOG, which is updated almost daily, BAKERIES (locations), EVENTS, and ABOUT, which gives the story of Johnny and the brand he's concocted.  There's really not much else to the website--simple.

It also utilizes Rutledge's strong grid well.  What's placed in the grid? Shirts. Keychains. Stickers. Products you can buy.  And the products offer some great contrast against the solid white background, making them pop.  And are there aesthetically pleasing designs? Absolutely.  Just tell me these shirts don't look cool.

Admittedly, the design doesn't motion the eye down an angle of any sort.  It kind of allows your eye to roll down, from the massive banners to the products below.  It makes you pause to scan everything that's going on the screen, which is typically a lot.

Recently, the folks at JC also made sure the website works well on mobile.  Johnny actively updates Instagram and Snapchat with what's going on in the company, and it was through those social networking platforms that I discovered they had revamped the mobile website interface.  It now runs exceptionally smooth.