Thursday, April 30, 2015

Final Presentation: Individual Artifact

aaronnhall.wix.com/kooks

KOOKS WAREHOUSE:

In my design of the website, the objective was to make an artifact that was easily navigable and visually appealing.  The website follows the guideline of the style guide, mostly relying on neutral colors.  In each page, everything rests around the center of the page, creating a symmetrical feel. This felt more fitting as opposed to a strong grid layout.  This also helps so it's easier to navigate on mobile devices.
On each page, the company logo is displayed on the top of the page, and points down to lead you to the rest of the material.  A flat row of page links rests right below the logo.  In the axioms of web design, it's mentioned that the area of most contrast is the area where you want to draw the majority of your focus.  This, obviously, was in the body of each page below the navigation menu.  Black text was placed against a white background, in addition to colorful photos.
In terms of the content of each page, each text box was written to have a conversational feel to it.  This was meant to bring the reader in and help them feel like a friend, or soon-to-be friend.

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